Cruise & travel marketing may seem easy. After all, who doesn’t want to go on vacation? However, just like in any other industry, reaching the right types of customers can be difficult. Thankfully, direct mail marketing allows you to reach individuals who are more likely to respond to your cruise & travel marketing attempts.
DataMasters can help you reach these people by using our extensive database. Our databases contain the contact information for millions of Americans. For example, many retirees enjoy travelling and setting sail on a cruise liner. This makes our senior citizen database a valuable asset for cruise & travel marketing strategies.
Using Our Senior Citizen Database for Cruise & Travel Marketing
Our extraordinary database consists of over 44 million senior citizens aged 65 and up. This number increases by about 200,000 every month. You can narrow this massive database down based on a number of factors. Our lifestyle selections allow you to specifically reach seniors who are interested in various lifestyle activities. This really allows you to use the database in the most efficient way possible.
You can create a list of senior citizens who are interested in casinos, skiing, international travel, sailing, hiking, fishing, theater, cruise vacations, and even family vacations. This is a perpetual gold mine for cruise & travel industries. You can have what every other business only dreams of, a premium list of potential customers just waiting to hear from you.
This data can be delivered to your company in any format that you request. We even include a word label file at no additional cost to help make your direct mail campaign even easier. Our information is compiled through a number of sources. These include public records, credit bureaus, census data, and much more. We also take care to scrub the database monthly against the National Deceased Database provided by the Social Security Administration. This ensures that you have the most up to date information possible for your marketing campaign.
Where do Senior Citizens Travel?
Today’s senior citizens are living healthier and more active lifestyles. Many also have a renewed sense of adventure. In fact, nearly half of senior citizens wish that they could travel more. Now your company has the opportunity to reach out to these individuals and offer your services.
To make the most out of the database, you’ll want to individualize your marketing campaigns for specific groups. Not all seniors are interested in the same travel itinerary. Perhaps some would enjoy an exciting trip to New York City to see the sights and watch a show on Broadway. Others may prefer a quiet trip to wine country. Some may prefer an all-inclusive cruise, or even a trip to Europe. Thankfully, using our lifestyle selections you can find these groups of individuals. You then can create a marketing campaign that appeals directly to them.
A survey done by the AARP indicates that 36% of senior citizens who travel abroad choose European destinations. Another 37% choose South America or the Caribbean for a tropical vacation. Many senior citizens prefer to stay closer to home and travel domestically. Over one third of seniors choose to travel to a destination in the southern United States. A high 26% choose western destinations, and another 19% visit the north eastern states. About 16% of domestic travelers specifically choose to visit Florida.
Most seniors tend to value comfort over cost when making their travel decisions. Around 60% of seniors would rather enjoy the added comforts of a condo over a hotel. Even 68% of grandparents prefer the privacy of a hotel over staying with family. These are all great statistics to keep in mind when customizing your ad campaign.
Tips for Cruise & Travel Marketing for Senior Citizens
One of the most important tips for advertising to senior citizens is to show them in a positive light. Everyone ages but no one wants to feel old or impaired in anyway. Once you’ve created your marketing lists, focus on customizing your advertisement specifically for that group.
Simpler is usually better when creating the perfect advertisement. Don’t over complicate or overwhelm. Too many images or words can distract from the message you are trying to deliver. A single, well-thought out image tends to get a better result than a collage of images. Bold colors and larger fonts are also great. These things draw the eye in and are easy to read for seniors who may have impaired vision.
Promotions are great. However, it’s important to not over complicate the terms of your promotion. Seniors aren’t generally interested in jumping through a lot of hoops to get a good deal. Family or group discounts are great and can easily be kept simple by requiring a minimum number of travelers. Free upgrades are also popular for travelers. Even promotions that advertise staying at a resort for a number of nights then gets a free night can be successful. Hidden rules and complicated requirements can quickly turn people away. Everything about your advertisement should reflect fun for seniors and ease of use.
Choosing DataMasters for Your Cruise & Travel Marketing
DataMasters also offers additional service to make marketing to your target groups even easier. Along with one of the best databases available, we have superior customer service. We’ve been helping companies reach customers for over 20 years.
We can do more than provide you with high quality leads. We can also help you with your direct mail needs. Our expert staff can also help you create your custom advertisements. We also offer a discount on the printing and mailing of your advertisements. To take things a step further, we track every single campaign. This tracking allows you to see which marketing campaign is working the best for your company.
We truly care about your company’s success and do everything we can to help you reach your target market. Our data experts are standing by to answer any questions you might have.
