Automotive repair marketing can be difficult for repair locations that specialize on specific types of vehicles. Thankfully, there’s a way to reach your ideal customers using customizable database lists.
DataMasters is the ultimate source of automotive data for your direct mail needs. Our highly customizable database lists provide you with the flexibility and information you need to reach your potential customers. Your unique customers are out there. Let us help you find them.
How Direct Mail can Improve Your Automotive Repair Marketing
Direct mail provides a solid platform upon which you can build an advertising campaign specifically for your ideal customer. Wide advertising markets such as newspaper ads, television commercials, and billboards are great for reaching a wide audience. However, many companies have a much more focused target customer. These wide forms of advertising don’t usually provide a great return on investment for these types of companies.
The DataMasters automotive database is a top resource for automotive repair marketing. This database updates weekly with information such as title changes, as well as purchase and sale data. This data is collected from a variety of sources. Some of the main sources include new and used vehicle sale data, warranty information, service transaction records, insurance information, and self-reported data collected from surveys. This information and more is combined to create the ultimate database.
This database can then be narrowed down based on the criteria of your target customers. You can then reach these potential automotive customers through a direct mail campaign, through email, or via telephone. There are a number of filters you can apply to the list in order to find your ideal customers. You can sort the data by vehicle manufacturer, type, model, and year. You can also select engine size and fuel type as well as the odometer reading. Filters also include vehicle class, body, if the vehicle was purchased new or used, and if it had a lien. Then, like with all our databases, you can narrow the information of the owners by age, income, home size, owner vs. renter, and the length of time they’ve been in their current home.
Who Benefits from an Automotive Repair Marketing Database?
There are many types of companies that can benefit from this information. This database can be used to target vehicle owners who may be due for service work as well as those who may need a warranty. Auto dealers use the database to target vehicle owners who may wish to upgrade to their next automobile. Law firms have used the database to target individuals of specific vehicles as part of a class action lawsuit. Companies that specialize in aftermarket parts and accessories can find the people who own vehicles that can use the parts they sell. And, of course, auto insurance companies can use this database to reach potential customers.
There are a variety of ways to use this list for the advantage of your automotive based business. Automotive repair shops can use this to target customers who own vehicles with known recalls or other common mechanical issues as well. The possibilities are endless.
Some of our most common vehicle selections include make, body type, and fuel type, domestic vs. import vehicles, vehicle year, wheel drive type and vehicle type. This allows companies to make specific advertisements focusing on these vehicle characteristics. This can be extremely useful for automotive repair or auto body shops that specialize in a specific type of vehicle. It also helps customers feel more comfortable selecting an automotive shop that has more experience with the vehicle that they own.
The database also includes information for company vehicle fleets. This is a great business opportunity to really improve on your automotive repair marketing strategy. You can target business owners by the quantity of vehicles in their fleet as well as the type of vehicles and the company type.
Customizing Advertisements for Your Automotive Repair Marketing Strategy
One of the great benefits of a direct mail marketing campaign is the ability to customize your advertisements for your customers. This can be done in a variety of ways. When you narrow your target customers to a specific group you can provide them with information that appeals directly to them. For example, if your repair shop works on classic restorations you can target customers who own classic cars. You can then feature an image of a beautifully restored classic that is sure to catch their eye. Alongside the image you can then list specific services for that vehicle type.
Another great way to use the database is to target specific vehicles that have a common problem. You can use your company knowledge to narrow the list to these vehicles. You can then advertise to these owners with an image of their vehicle on the side of the road with verbiage asking if their vehicle is exhibiting the signs of the common problem and what you can do to fix it.
There really are a large number of ways that you can customize your advertisements to reach potential customers. The most important thing to consider is the quality of the database supplying your leads. You want to make sure that the database you use is updated regularly so you aren’t throwing away money reaching people who are no longer your target customer. It’s also important that the database be in compliance with all state and federal laws in order to protect your business.
With a quality database and a target customer profiles you can grow your customer base significantly. Direct mail campaigns tend to have a much higher ROI than other forms of advertising due to their targeted nature.
How DataMasters can Help Your Business Succeed
Our database experts are standing by to help you use our comprehensive automotive database to its full potential. We also assist many companies develop their advertising campaign to meet the necessary requirements of the direct mail program through the United States Postal Service. To take things a step further, we can even help you print your advertisements.
Don’t waste any more time missing the mark with your advertising. Contact one of our data experts to start on your path to profit.
