What is a direct mail marketing strategy?
In order to understand this fully, it would be best to give a brief description of what marketing is, detached from direct mail or any strategies.
The definition is the action or business of promoting and selling products and services, that include doing market research and advertising.
Now, If you’re not regularly working in the marketing world, marketing can be troublesome to define and extremely difficult to master, until today. Why?
Because today we are going to discuss how you properly market your services with a direct mail marketing strategy – for your target audience.
Does that sound good?
Let’s jump right in.
What is Direct Mail Marketing?
This might seem like a silly question to be asking, you might think. But it isn’t. Most business owners don’t know what this means. Do you know how we know? Because according to usatoday.com only 20% of small businesses survive the first year of operation. That is how?
That can be a scary statistic, but it’s a stat for a reason. Business is not something you can guess at. You need a strategy. Direct mail marketing allows you to physically send out correspondence through the U.S Postal service to potential client’s homes. Postcards, flyers, and catalogs are some examples.
Why is Direct Mail Marketing Important?
For starters, it allows your customers to know you exist. We all know that if you have no customers, you have no business.
But is that really true?
Think about this for a moment, how many times have you had a customer walk into your business, browse around, pick something up or sat down with your product, only to thank you for your time and leave? What happened? You had a customer, didn’t you?
Do you know why they do that?
It’s because they were not primed to buy. They did not have a buyer’s intent. Direct mail marketing is important because if someone receives your direct mail and walks into your store, they have already thought about what they wanted, Your direct marketing strategy does most of the work for you. They are not just customers… They are the right customer. That’s the difference.
Direct mail marketing has been used by the most successful businesses in the world. If you are not leveraging the same resource you’re falling behind. DataMasters is the best resource to help you play in the big leagues. But we will talk more about that later. Let’s not get ahead of ourselves.
Which leads us to the next topic.
Why Use a Direct Mail Marketing Strategy?
If you are running a business and don’t have a strategy in place for every little procedure you have, you’re in trouble. There is no guesswork when it comes to business. The late and great Hilary Hinton (Zig Ziglar), the legendary author and salesman said “Lack of direction, not lack of time, is the problem. We all have 24-hour days”.
In other words, no strategy means you’re in that 80 percentile that will be the statistic.
But how do you change that? How do you find the direction you need?
You create a marketing strategy that gets your products and services in front of your target audience with accuracy and you do it deliberately. You fine-tune your strategy if something needs to be tweaked so you can see where you went wrong. It’s easy, not hard. You just need to find direction and proper help.
Using a direct mail marketing strategy to do that is a proven way. Here are 3 main reasons why you should use create a direct mail marketing strategy:
- People sort through their mail immediately, your marketing is going to be seen. It’s not a Facebook ad that gets lost in the shuffle of two thousand other posts that happen every second.
- Direct mail marketing has great response rates, averaging between 5.1 and 5.9 percent. Those are some amazing figures and they are consistently going up.
- Direct mail creates action, people who receive personalize mailing lists tailored to them remember that and that one catalog can create a customer for life. And build brand loyalty.
What About Social Media and Email?
When you look at the figures on social media marketing, the numbers don’t even come close to direct mail marketing. I know, the trend is sending out Facebook ads.
But when you step back and look at the actual facts having a direct mail marketing strategy is more beneficial. A study done by nielpatel.com on direct mail effectiveness states you receive a direct response rate of 5.9%. While email response rates are a dismal 0.1% That’s a huge disparity!
How do You Create a Direct Mail Marketing Strategy?
As mentioned earlier DataMasters is the premier direct mail and sales-generating business. They supercharge your leads with customized mailing lists that allow you to specifically select the criteria of your ideal prospect. They are the undisputed champions of data.
Being able to personalize your marketing is key to a successful business. It differentiates your brand from others and also helps you retain and create brand loyalty.
A guaranteed direct mail marketing strategy is created by specifically choosing a mailing list with the variables of your ideal client. Whether that be income, gender, or specific zip code. There are hundreds of lists you can engineer.
For example: If you sell cars, you can have a list created for all the people in a 20-mile radius that have a car loan.
If you cater to the senior citizen population, send out coupons from your restaurant that allows them to eat free on Tuesdays.
If you’re running a daycare you can find out how many people in your area, or a geographical location of your choice who have children and target those parents.
DataMasters uses specialized software that helps you select your exemplary business demographic and how to market to them. They also patiently walk you through the steps on creating a list. There is no guesswork. You have a strategy you can adjust if your results are less than ideal.
You will know exactly where to start and what to adjust.
It boils down to this:
DataMasters has decades of experience living their mission, which is to help grow your business. Their data specialists can answer all of your questions. If you have been struggling to make sales and control your success with the right customers.