There are so many moving parts when it comes to owning your own business. Not only do you have to manage what goes on with your company, but you also have to find customers. Thankfully, many businesses in the automotive industry have a new tool that helps them find these vital consumers: automotive mailing lists.
What is an Automotive Mailing List?
Mailing lists are a tool you use to send advertisements to people who already have some sort of interest in what your company offers. Not only does this increase the likelihood they’ll respond to you advertisement, but you save money by not advertising to people who have little to no interest.
Here’s how it works:
- Obtain a mailing list from a reputable company
- Fine tune the list to meet your business needs
- Reach out to potential customers
It really is that simple.
Acquiring Quality Data
There are laws and regulations about how data companies collect and use information. One of the most important things you can do to protect yourself and your business is to only use data from a law-abiding company. Ask questions. Make sure the company trying to sell you data obeys all state and federal laws. If they don’t then your company could end up facing expensive fines. Legal action and fines are the last thing any new business needs.
Once you find a high-quality company you can trust, ask about how they can filter their data. Some may provide you with names, phone numbers, email addresses, and mailing addresses that are completely unfiltered. You want to stay away from these. Those types of lists won’t help you and they’ll be a waste of money.
You want to look for a company that has the ability to filter the data according to your business needs. For example, if you’re a mechanic then, chances are, most of your customers will be local. Contacting customers hundreds of miles away isn’t going to do your business any good.
Filtering Mailing Lists
Instead of taking a gamble on an unfiltered list, find a company that can narrow it down with your parameters. This could mean helping you find customers within a specific area such as a:
- State
- City
- Zip Code
If your company is online, such as an aftermarket parts seller, then you may not have these same constraints. Instead, you may be more interested in narrowing your auto mailing list down by other demographics such as:
- Age
- Income
- Home ownership
- Family size
Whatever you decide is right for you, there’s one perk to automotive mailing lists that can really help you out. That’s the ability to sort the information by who owns what vehicle. That includes information such as:
- Make
- Model
- Year
So, if you specialize in a particular type of vehicle, say Ford Trucks, then you can narrow the list down to people owning Ford trucks in a specific area, with a specific make, model, or year, or any combination of these things.
This way, you’re truly reaching your ideal audience.
Advertising with Ford Truck Mailing Lists
Now that you have your list of Ford truck owners, you can customize an advertisement just for them. Maybe you’re a mechanic who specializes in Ford trucks. Maybe you sell Ford Truck parts or tires. Whatever your business, this is where you really shine.
To get the most bang for your buck, start with a great image. Depending on what product or service you’re offering you may want to choose carefully. A picture that appeals to a farmer or rancher may be significantly different than one that appeals to someone into off-roading sports events.
This is where it really pays to know your audience. Understanding your audience is what gives you a leg up on your competition. If you truly know what appeals to them then you’ll know what picture you should use. Along with the picture you’ll want an eye-catching like that keeps their attention.
The picture is the first thing they’ll see. That’s what causes them to take a closer look at your advertisement. The text is what sells them on your product or service. But there’s a balance. You don’t want or need to give away all the information you have. Just include the most important that will appeal to the most people in your target group.
A lot of companies like to include deals on their ads. This allows them to entice customers with a great price, while seeing how effective the advertisement is. If you print a coupon on your ad for an oil change and then keep track of the coupons when the client brings them in, then you’ll have an idea of your conversion rate.
Mailing List Magic
Control over all these factors is what gets you ahead of your competition.
- Choosing the data company
- Filtering the mailing list
- Creating an effective advertisement
Master these steps and you’ll be well on your way to expanding your customer base. You can even make your own Ford Truck mailing lists to keep track of your Ford customers so you can reach out to them with new, exciting deals or assist them with any events you may schedule.
Just remember, the first step is the most important if you want to avoid costly fees and stay legal. You need a mailing list provider you can really trust. That’s why DataMasters is here. Our professional staff has been in the database industry for years. We know the laws and follow them to ensure that both our company and yours is protected.
DataMasters also provides the option to sort the data in a variety of ways. This ensures you get the auto mailing list you need. It also saves you money on advertising your Ford Truck parts and services to someone who doesn’t own a Ford or someone outside your business radius.
