Most businesses are aware that mailing lists are an important way to keep track of their current and potential customers. Taking that data to the next level can increase your company’s organization and improve the success of your advertising campaigns. DataMasters is an expert in the field of targeted mailing lists. We can help you design the perfect mailing list for your campaign. Utilizing our accurate data we can devise and revise mailing lists by zip code ultra-targeted to your specific customers interests.
How do Mailing Lists by Zip Code Work?
Mailing lists by zip code are a great way to target your direct mail mailing list to a precise zone. Focusing on a specific geographic area makes your marketing campaign relevant to the consumers you’re trying to reach. It can also save you on costs in the long run by limiting it to consumers in a specific area. If your business niche is limited to your physical location it wouldn’t make sense to advertise to consumers further away. Using mailing lists by zip code or multiple zip codes can help you reach those customers local to your area.
After targeting your mailing list by zip code, you can add more demographic criteria. If you are a veterinary clinic or pet store you could target by zip code and by known pet owners. If you are a childcare facility, children’s store or pediatric clinic, you may wish to target by zip code and then narrow the list down to those who are parents. Or, if you have a specific specialty, such as a plumber or home repair technician, it would be to your advantage to target home owners. Renters are unlikely to utilize your services because they will call their landlord for repairs.
Mailing lists by zip code can be very beneficial to your business. Thies method allows you to choose a location relevant to your business. Adding more criteria to your mailing list can greatly improve the success of your campaign by ensuring your mail advertisements reaches those customers who are interested in what you have to offer. Other demographics you can choose from are owner occupied homes, families with children, annual income, age, marital status, home value and home age.
Using Mailing Lists by Zip Code
It is important to consider your ideal customer when sorting your mailing list by zip code. Identifying what has made you successful with your current customers and considering their needs first will help you identify the details about the people you need to reach out to. What is the median age of your current customer? What is the median salary of your current customer? Are they single or married, or do they have children? What is their level of education? Asking specific questions can help you target your list.
If you really want to see your mail campaign succeed, it is important to first identify your goal and target your audience. Starting with a geographic area such as a zip code, then adding more demographical qualifiers to target a specific group of people. This will ensure you make the most of your budget and also reach the exact customers you need to reach. The more you can narrow down your target, the higher the rate of return will be. In some cases, it is best to seek out a professional who can assist you in designing the perfect mailing lists by zip code to reach your marketing goals.
Getting the Most of your Mailing Lists by Zip Code
Targeting your mailing lists by zip code allows you to be very specific with the customer you are trying to reach. Your company is able to target the list to the location and other criteria such as age, hobbies, and more. This list can provide a high rate of return because it is personalized to your campaign and your customers wants and needs. Creating this type of mailing list can be more tedious but this type of list also provides more freedom to design flyers or catalogues specific to the campaign and also gives you the ability to narrow down your list to the specific locations and type of customer.
Once the decision is made to use a targeted list by zip code there are more things to consider. These include things such as the location, demographics, and hobbies of the ideal customer the business is trying to target. Consider your current customer and what their lifestyle is like, are they single or married? Are they parents or students? What is their annual income and median housing expense? What are the specific details about them that would make them interested in your business and how can you capitalize on that to design a targeted mailing list that will reach that customer?
A targeted mailing list is a key strategy to the successfulness of businesses, both large and small! It is an excellent way to direct customers toward your business. Contact Data Masters for high performing lists that meet all of your business needs!
Choosing a Company for your Mailing List Needs
Choosing a highly reputable business such as DataMasters to assist with your direct mail marketing makes a world of difference. Not only in the quality of the data but also in the success of your campaign. By providing only the best lists we can help grow your business and increase your leads. We have experienced and highly successful data specialists who can work with you one on one to determine your specific needs and criteria to create a highly targeted list. Our staff takes pride in our business and guarantees only the best and have the most accurate data available. We can take your project through every phase from start to finish and guarantee your satisfaction! With an A+ ranking at Better Business Bureau and superior customer service, you can be assured we are the best at our business!
