Automotive Database and Mailing Lists
DataMasters maintains a weekly updated Automotive Database for Direct Mail Marketing, Telemarketing and Email Marketing.
We offer:
- Over 211 million names and addresses of automobile, pick up truck and SUV owners in almost 114 million households throughout the U.S in our car owners database.
- Over 69 million email addresses of these vehicle owners, all available for Email Marketing
- Over 6 million DNC scrubbed land lines of these vehicle owners
- Over 11.6 million vehicle owners with phones that are on the DNC database
- 8.6 million cell phone numbers that are not on the DNC database of these vehicle owners
- Weekly updates to our automotive database
Free Mailing Lists Consultation
Why buy your Automotive Databases and Mailing Lists from DataMasters?
Our National Automotive Direct Mail List is the premier source of automotive data for Direct Mail Marketing, Telemarketing and Email Broadcasting. Our Automotive Database is updated weekly from title changes, purchase and sale information. An average of 1.5 million Vehicle Owner Records are either updated or added every month and an NCOA is completed on the entire database once every month. The numbers will fluctuate as the regular updates occur and new sources are added. Please contact us for current automotive count information.
Uses
Our automotive data can be utilized for targeting:
- Automobile owners who may need service work
- Automobile owners who are in the need of a vehicle warranty
- Auto dealers targeting automobile owners who need to upgrade to newer vehicles
- Class action offers targeting owners of vehicles with various defects
- Automobile owners who may want to purchase aftermarket parts and accessories
- Automobile owners who are in need of auto insurance
Selections Available
Our customers consistently contact prospects with Targeted Direct Mail based on the vehicles that they drive with a 97% + accuracy rate. With our Auto Database, you will be able to select your Target Audience and contact them with Direct Mail, by email and by telephone.
- Vehicle Manufacturers
- Vehicle Types
- Vehicle Model
- Vehicle Manufacture Year
- Vehicle Class or Body
- Vehicle Purchased New or Used
- Vehicle Purchased with or without a lien
- Engine Size and Fuel Type
- Date the vehicle record was added to the database
- Vehicle Title Date and Title Issue Year
- Odometer Mileage Reading
- Age
- Income
- Dwelling size
- Homeowner vs. Renter
- Length of Residency
| Demographic Automotive Selects | List Selects | Geographic & Other Selects |
|---|---|---|
| Gender | Vehicle Year | State |
| Home Owner | Vehicle Make/Model | County |
| Income or Home Value | Odometer Reading | ZIP Codes |
| Number of Vehicles in Household | Car or Truck Purchase Date | Radius around ZIP Code of Automotive Business |
| Automotive DIY Activity | Car or Truck Title Date | Radius around Address of Automotive Business |
| Automotive Magazine Subscriber | Number of Vehicles in Household | Metropolitan Areas |
| Mail Order Respondent | Style Codes | DMA |
| Blue Collar | VIN | Phone |
| White Collar | Class Codes | Latitude/Longitude |
| Occupation | Diesel or Gas | English Speaking |
| Hispanic or Asian Heritage | Auto Maintenance Information | Presence of Children |
BMW Car Owners
BMW Owner Mailing Lists
Specifically reach BMW Car Owners with our select, highly targeted lists.
Corvette Car Owners
Corvette Owner Mailing Lists
Specifically reach Corvette Car Owners with our select, highly targeted lists.
Mustang Car Owners
Mustang Owner Mailing Lists
Specifically reach Mustang Car Owners with our select, highly targeted lists.
Ford Truck Owners
Ford Truck Owner Mailing Lists
Specifically reach Ford Truck Owners with our select, highly targeted lists.
Jeep Owners
Jeep Owner
Mailing Lists
Specifically reach Jeep Owners with our select, highly targeted lists.
Honda Owners
Honda Car Owner Mailing Lists
Specifically reach Honda Car Owners with our select, highly targeted lists.
Other Offers
Monthly Vehicle Ownership Transfer Database with Phones
The Auto Details include:
- Names
- Addresses
- Year
- Make
- Model
- VIN
- Phone Numbers
Approximately 7 million of these monthly new Vehicle Owners have Phone Numbers output, and these Phones are both Land Line and Cell Phone and consist of DNC and non DNC Phones, so Cell vs Land determination and DNC Scrubbing are the responsibility of the customer or end user.
Data Applications
These Auto Ownership Transfer Leads are ideal for:
- Auto Warranty Offers or any offer that a new car owner could use
- Telemarketing Offers or Ring less Voice mail Offers
- Automobile owners who may want to purchase aftermarket parts and accessories
- Automobile owners who are in need of auto insurance
Compilation Methods
This file is primarily compiled from Transactional Data Sources, and New and Used Vehicle Sale Information. All of the data is Certified Shelby Law Compliant.
Pricing
Our Database price for the entire Monthly Vehicle Ownership Transfer file is $6,500.00 flat or $4,500.00 per month with an annual subscription.
Leased Vehicles
DataMasters now offers mailing lists of people who drive leased vehicles. The Lease Expiration Data is available with names and addresses of vehicle lessees who are coming up on the expiration of their auto lease. This Auto Lease Expiration Data can be pulled for leases expiring within the next 90 days, as well as leases due to expire from 90 days to 180 days, see average counts here: 1 to 3 month lease average count and 4 to 6 month lease average count. This information is maintained by the Credit Bureaus; therefore, an offer of Credit Mail Piece must be approved. Please click here for the Mail Piece guidelines.
For NON Credit Bureau sourced Vehicle Lease Data please refer to our page Vehicle Lease Expiration Data.
Companies with Fleets
We also offer Direct Mailing Lists of over 1 million companies with Fleets of Vehicles. With this unique database, you can select the target companies by the numbers of vehicles they have, the type of vehicles in their Fleet, or by the Company Type. All of these companies will come with company names and postal information and phone numbers where available. Click here for additional information.
First Out Automotive Data
We offer Weekly Hotline and Monthly Hotline postal data of new automobile, SUV and pick up truck owners who have just recently purchased their vehicles. See our Weekly and Monthly Auto Data Schedule and Data Card.
Auto Data with Email and Auto Data Email Appends
Of the over 211 million auto owners on our Auto Direct Mail File with Postal Information, we have almost 69 million email addresses available for Email Marketing (Auto Owner Email Counts). If selecting one per household, we will have about ½ of this number. Please inquire for further details.
Blue Book Value Appends
Also see: Blue Book vs Black Book Value Descriptions
Black Book Value Appends
We can add Black Book Values to your Automotive Direct Mail List as well. The Black Book Value is a dealer driven vehicle value. The Black Book Valuation deals with wholesale values and uses most up to date Auto Sales Information. As the Blue Book Valuation, the Black Book Algorithm method incorporates the Vehicle Year, Make, and Model, the Mileage, and the VIN, as well as the Region based on the zip code to produce a range of estimated vehicle values. The values added will be the Retail Value, and then the trade-in values ranging from Fair to Good, to Very Good, to Excellent. Click here for a PDF data sample.
Canadian Automotive Mailing Lists
Pricing
| Type | Quantity | Price |
|---|---|---|
| Automobile owners data | 5,000 | $0.095 each |
| Automobile owners data | 10,000 | $0.09 each |
| DNC scrubbed telephone numbers | $0.015 apiece additional | |
| Companies with Fleets data | 5,000 | $0.15 apiece |
| Blue Book value appends | $0.08 per record | |
| Black Book value appends | $0.07 per record | |
| Lease Expiration data | 4,000 (min. order) | $0.30 per lead |
| Auto owners with email address | 5,000 | $0.15 each |
| Auto owners with email address | 10,000 | $0.14 each |
| Auto owners with email address – 30% to 50% match rate* | $0.08 per match | |
| Peel & stick labels (names and addresses) | $15.00 additional per thousand |
Please inquire and make sure to ask about our volume discounts!
*All emails are run through an Email Validation Process to insure 99%+ deliverability before distribution to our customers at no additional cost.
Please contact us today to speak to a friendly Automotive Data Marketing Specialist. (800) 897-1183, or email us.
Frequently Asked Questions
1. What is the breakdown of your most common vehicle selections?
See our counts of the Most Common Vehicle Selections such as our breakdowns by:
- Make
- Body Type
- Luxury
- Fuel Type
- Domestic vs. Import Breakdowns
- Vehicle Year
- Vehicle Transaction Year
- Wheel Drive Type
- Vehicle Type
2. What data source do you use to build your database?
- Point of Sale and Service Data
- Transactional Data Sources
- New and Used Vehicle Sale Information
- Automobile Warranty Data Sources
- Aftermarket repair facilities
- Insurance Information from various Insurance Companies
- Automotive Lien Data reported from Credit Bureaus
- Self-Reported Data obtained from National online Surveys as well Telephone Surveys
- Some Automotive Dealership Groups contribute Purchase Information
- Service Transaction Records
- After Service work Surveys
