Commercial property owner mailing lists include both individual-owned properties and corporate-owned properties. They are ideally suited to help real estate agents and agencies generate business by marketing to their specific target audiences. Reaching the right audience is essential to your marketing campaign and increasing your client base.
The commercial property owner data specialists at DataMasters compile data from various sources, such as real estate transaction information and self-reported online and offline sources, using different methods to ensure the most up-to-date and accurate data is always available for our customers. The data specialists at DataMasters can help you create mailing lists containing the commercial property owners who are the most likely to be in the market for new commercial property.
Using Commercial Property Owner Mailing Lists to Find and Reach Commercial Real Estate Buyers
Finding and enticing potential commercial real estate buyers is essential for real estate professionals, and being able to match commercial property types with potential buyers interested in those types of properties is an important piece. The commercial property data specialists at DataMasters can help you create commercial property owner mailing lists with your identified target audiences. When you market to a target audience, you can tailor your marketing campaign and have a different marketing strategy for various audiences. Real estate professionals can increase sales by marketing specific commercial property types to only potential buyers interested in that type of commercial property.
Benefits of Direct Marketing with Commercial Property Owner Mailing Lists
Direct marketing is an affordable, adaptable, and effective marketing method that allows real estate professionals to customize their marketing campaigns in a way that speaks to their prospective clients. Potential real estate clients are more likely to pay attention to content-targeted marketing materials and contact you for additional information.
Additional benefits of direct marketing with commercial property owner mailing lists include:
- cost-effective option for all real estate professionals, particularly newer real estate agents
- supplements referral business
- creates brand awareness
- provides opportunities to build your reputation
Create a Target Audience for Commercial Property Owner Mailing Lists Based on Industry or Property Type
Commercial real estate encompasses a wide variety of property types. Real estate professionals can benefit from creating mailing lists for commercial property owners that use the different types of commercial real estate to form a target audience. Target audiences based on commercial real estate types can be further narrowed down based on other factors, such as a list of commercial property by state, market trends, and buying patterns.
- Retail Properties: Potential target audiences include store managers and owners within a specified area, investors looking to renovate or repurpose existing retail spaces, and buyers seeking prime retail locations in high-traffic areas for long-term investments.
- Industrial Properties: Potential target audiences include plant managers and manufacturing business owners within a defined area, supply chain businesses who need warehouses or distribution centers, and investors looking to transform vacant retail spaces into industrial hubs.
- Suburban Office Buildings and Secondary Market Properties: Potential target audiences include insurance agencies, law firms, and accountants in a specific region, businesses looking for suburban office spaces to create a coworking environment or to provide employees with flexible work options, and businesses looking to take advantage of the favorable pricing of secondary market properties over the pricing in major metropolitan areas.
- Medical Office Buildings: Potential target audiences include doctors, dentists, surgeons, or nursing services.
- Land: Potential target audiences include investors, home builders, and land acquisition departments for real estate developers.
- Apartments and Multifamily Properties: Potential target audiences include landlords, owners of apartment complexes, and investors looking for consistent rental income and steady appreciation.
Create a Target Audience for Your Commercial Property Owner Mailing List Based on Any of the Main Types of Commercial Real Estate Buyers
Knowing the main types of commercial real estate buyers and creating a commercial property owners mailing list using one or more of these groups as your target audience is critical to a successful direct marketing campaign. Creating a commercial property owner mailing list using a target audience based on the type of commercial real estate buyer can help you and your marketing team create direct marketing materials for potential buyers who are most likely to buy commercial real estate in general or specific types of commercial real estate.
Each buyer category has different objectives that can influence decision-making when considering commercial property purchases, and targeting one of these audiences in direct marketing campaigns can maximize a real estate professional’s chances of a successful commercial property sale.
New Investors as a Target Audience for Commercial Property Owner Mailing Lists
New investors tend to look for commercial properties that have steady income potential and are low risk. Well-established properties with long-term, creditworthy tenants and a stable cash history flow or Triple N lease properties often appeal to new investors.
Residential Real Estate Investors as a Target Audience for Commercial Property Owner Mailing Lists
These investors typically buy residential properties that generate returns on property appreciation or rental income.
Commercial Real Estate Investors as a Target Audience for Commercial Property Owner Mailing Lists
Investors in commercial real estate are looking for opportunities in the commercial real estate market and often purchase commercial properties that can generate passive income or diversify an investment portfolio.
Business Owners Needing New or Larger Premises as a Target Audience for Commercial Property Owner Mailing Lists
Business owners look for commercial properties that best suit their business needs and can support future growth as their business evolves. These commercial property buyers may have specific requirements and considerations such as square footage, traffic density, and zoning.
Commercial Property Owners Conducting a Tax-deferred Exchange as a Target Audience for Commercial Property Owner Mailing Lists
Commercial property owners often look for like-kind properties that qualify for the tax benefits of a 1031 exchange so they can defer capital gains taxes by reinvesting the proceeds from the sale of their current property into a new like-kind property.
Tenants Wanting to Own as a Target Audience for Commercial Property Owner Mailing Lists
Tenants may decide to buy the property they’ve been renting when their lease ends since they can benefit from several tax advantages as commercial property owners.
A Commercial Property Owner Mailing List Helps You Market to Niche Commercial Real Estate Clients
Commercial real estate is diverse, and tailored marketing strategies using commercial property owner mailing lists allow real estate professionals to market effectively to niche commercial real estate clients. Hyper-focusing on a specific type of commercial real estate and a particular client type enhances the effectiveness of marketing strategies and generates more targeted leads.
Benefits of Commercial Property Owner Mailing Lists for Direct Marketing:
- Quickly each your perfect target audience
- Gain more attention from potential clients with customized, targeted marketing materials
- Save time and resources
- Get a better return on investment (ROI)
- Establish brand awareness and increase reputation
- Attract specific clientele with specialized solutions, which leads to more conversions
Grow Your Commercial Real Estate Business and Increase Sales with Commercial Property Owner Mailing Lists
Connect with the businesses and people you need to reach using our Commercial Property Owner Mailing Lists to create a successful campaign so you can increase your sales and grow your business.
Call a commercial property owner data specialist at DataMasters today at (469) 549-1800 or toll-free at (800) 897-1183 for more information on direct marketing.
